Items near the POS frequently move at one-and-a-half to three times as fast as the same product on a shelf elsewhere in the store, and some items in high-traffic supermarkets have been reported to sell as much as 64 times faster. Sodas are often displayed in a small refrigeration unit at the end of these displays. Grocery stores commonly place merchandise shelving in between each available register, featuring items such as magazines, candy, gum, and batteries.
However, because retailers resell other business’ products, point of sale marketing is significant to every company that sells items located at/near a retailer’s POS. Restaurants and retailers frequently use point of sale marketing tactics to encourage customers to make last-minute purchases. (See also Shopper Marketing) Who implements point-of-sale marketing? The most common method of point of sale marketing is the merchandise display, while other methods include the use of signage, receipts, and suggestive selling by the retailer at the POS. Primarily this revolves around a cash register (although a point of purchase for a business might be a meeting table, or an Internet page), and is a staple of retail and restaurant environments. Point of sale marketing refers to all efforts that increase sales at the point the purchase is actually made.
Finally, you complete your purchase(s) and get your receipt-with several extra items you hadn’t expected to buy. You’re already reading an article when you get to the cash register, where the teller asks if you want to donate $1 to a charity and doing so, you write your name on a little heart placard that gets placed on the wall with a hundred other hearts from other donators. The display of candy bars within immediate reach reminds you that you’re a little hungry, so you grab one (it’s on sale). You’re waiting in line at the supermarket-and, as you’re not particularly interested in staring at the back of the customer in front of you, you glance around the line. How can a marketing school help you succeed?.What career titles work with point-of-sale marketing strategies?.How is a point-of-sale marketing campaign developed?.For what kinds of customers is point-of-sale marketing effective?.Who implements point-of-sale marketing?.